Restaurants and bars are constantly looking for ways to bring in more customers. One easy way to do that is by becoming known as the place to watch sports and other major events.

AMX is making that easier to accomplish with its new digital TV transmitter (DTV-TX03-US) and receiver (DTV-RX02-HD), which are part of the Television Distribution System (TDS) line.

The new receiver supports HD signals and is compatible with all versions of AMX TDS transmitters. The new transmitter supports QAM & ATSC broadcast standards. The system delivers signals using a multicast-enabled LAN as opposed to a separate dedicated coaxial cable.

The system allows for control, power and digital TV over one twisted pair cable, eliminating the need for coaxial cable runs and allowing the use of existing Ethernet infrastructure. The DTV-TX03-US, which supports one stream or up to eight selected channels per tuner, supports IR and serial control.

“Running coaxial cable throughout an office building or a hospital is an expensive and disruptive process, especially when twisted pair cable has become a standard part of structures,” says AMX chief technology officer Robert Noble. “Our Television Distribution System saves installers significant time and capital by distributing TV programming over commonly available Ethernet.”

The Television Distribution System is a component of AMX’s new Network Media Group that was formed to expand audiovisual capabilities in IT-centric applications.