Davis: Any advice on creating a content strategy?
Sharpe: If you are going to do video, do it well. You don’t have to have the best cameras in the world, but just make sure you try to make it look good. Also, having someone help with graphics to add a richer feel to both your app and to your content will be incredibly helpful. If you don’t have a church blog or pastor’s blog, that would be something I would encourage. Overall, media is really the key ingredient. If you can, record all of your content via audio, video, or both.
Davis: What kinds of content keep people coming back?
Sharpe: Media, news, blogs and resources that we provide, such as daily reading plans.
Davis: Do you have a recommendation of the basic content that an app should contain?
Sharpe: Social network sites, info about the church, links that don’t change.
Davis: How often does a church need to update their content?
Sharpe: As much as possible! Keeping it fresh will make sure people want to come back.
Davis: What advice do you have for getting an app found? Is there a search engine optimization (SEO) strategy like you’d have on a website?
Sharpe: You will want to use keywords in your app description. Beyond that, it’s all about marketing. Make sure you are promoting it in places online and in person!
Davis: What is the Return on Investment for having an app for a church?
Sharpe: The biggest Return On Investment is adding value. It will make it easier than ever for church communities to stay connected. In the past 3.5 months, we have had over 10 million launches of apps on The Church App Platform and we average 500,000 page view per day. People are using the apps like crazy!
Davis: Is there an eCommerce side to The Church App, specifically for churches to collect donations?
Sharpe: The Church App integrates with any online giving solution. We’ve had some churches triple in their online giving after launching the app.
Subsplash is a design-centric software company whose clients include Microsoft, T-Mobile, Expedia, and many other Fortune 500 companies. After completing an App for Mars Hill Church in 2009, Subsplash created a group called The Church App to specifically develop software experiences for many, many more churches.