Digital signage can easily be used as a simple replacement for static print-like images — but that’s barely scratching the surface of its applications and benefits.
Like computer monitors and large-screen TVs — which, after all, are digital signage’s techno-cousins — these displays can show a dynamically changing mix of everything from calendar events and news crawls to “slide shows,” weather/traffic/news video feeds from your own or broadcast media sources, per-location announcements and advertisements… even pre-empt or overlay scheduled content for urgent or emergency announcements.
To take fullest advantage of digital signage, one tool you need is a digital signage content management system (DSCMS), to, as the name implies, create and manage the various types of information you want sent to your digital signage displays. Indeed, to create even the simplest content, you need to use some program — perhaps PowerPoint or Word.
Visix’s Announce content management software.
But for more sophisticated signage content — and better ease of use, including the abilities like letting employees or students be able to add content without gaining higher levels of administrative control over content — you want a CMS built for use with digital signage.
Providing content for a digital signage network involves several different software tasks, including:
“We see digital signage CMS as the control aspect, from a central management position,” says Clive Fort, director of Product Management, Scala. “It’s not just about the content, it’s