For all intents and purposes digital signage is still in its infancy. While I was walking the show floor of the Digital Signage Expo 2012 (DSE) it was clear to see that the infant was already running, but the communication skills are still developing.
The promise of endless digital signage solutions has given new hope to display and digital component manufacturers who have been hit hard by commoditization in recent years. However, while the hope burns bright, all of those flashy, high-powered, digital signage systems aren’t going to move out of the warehouse without the king of all kings driving it: content.
During my many conversations with end users while at DSE there was a critical component that seemed to be somewhat elusive and that most were still struggling with: custom content creation. Cost notwithstanding, some of the barriers cited were internal resources to strategize, create and manage the content.
There are a number of custom content creation solution providers that already have put a stake in the ground and more are emerging. But display manufacturers are taking matters into their own hands to help ensure the success of their investment.
Sure We Can Do That
So what is a large display manufacturer to do in order to remove barriers to entry for their clients and end users? Easy — offer “managed services,” customized content solutions with