Head-Turning Transparent Displays

Refrigerator and window displays capture attendees’ and manufacturers’ attention alike.

Head-Turning Transparent Displays
LookThru transparent display from Planar on display at Digital Signage Expo 2012.
Head-Turning Transparent Displays
LookThru transparent display from Planar on display at Digital Signage Expo 2012.

Photos & Slideshow

Head-Turning Transparent Displays

Displays News

Choosing LED Displays Over Projection for Your House of Worship
Inside Digital Signage Strategies in Worship
The First Academy Grows Their Network by Adding Digital Signage
Hitachi’s CP-WX8255A Projector Dazzles Grace Community Church With Clarity and Brightness

Displays Resource

Choosing LED Displays Over Projection for Your House of Worship
The standard projection model isn’t the only option churches have when it comes to displaying video, text and graphics inside their houses of worship.
·

At the 2012 Digital Signage Expo (DSE), vendors and manufacturers were extremely bullish on transparent LCD displays, which showcase animation; including advertising and promotions; over a clear screen. The optimism is reflected in the industry’s predictions. DisplayBank, an international market research firm for the display industry says that the transparent display market will grow to $900 million by 2015.

At DSE, most of the transparent displays shown were simple refrigerator and window applications. But the potential of these products as marketing tools was obvious.

“There are two kinds of markets. One is the window display and the other one is the showcase application. So in the case of a showcase application, like in a retail store — people can see through the display [to the window] and see the Coca Cola, Pepsi Cola inside. However on the surface they can watch the…advertisement or promotional message on the screen. That is today a very possible application,” says Jun Joon, vice president and head of the Public Display Division, LG Display.


“That market is in the very beginning stages, but it will grow very, very fast. The showcase applications we will see this year,” he says.

The second market is the window display in which store windows are actually replaced by LCDs. People walking on the street can see both the products being displayed and the additional advertisement or promotion, says Joon. This application is still in its infancy.

A Juxtaposition of Display and Advertising the First Stage

Aesthetics is the key metric to transparent displays. Text is not king here. Movement and color are the leading edge factors. How content and messaging are run is also important. Vendors


Latest Resource

Tips for Making Your House of Worship Better Equipped for Emergencies
Can an open and welcoming philosophy co-exist with improved security awareness that addresses the different threats that faith leaders must consider?

Article Topics

Media · Slideshows · Videos · News · Products · Projects · Technology · Video · Displays · LG Electronics · Planar · Samsung · Sharp · All Topics

How Technology Can Enhance Your Worship Message

Need technology advice and education? That’s what you’ll find with a free subscription to TechDecisions magazine. Read about how to enhance your services with lighting, sound systems and microphones. Learn about how to use digital signage to attract worshippers, and get expert advice on conducting remote services.
For all things technical, take advantage of a free subscription to TechDecisions. Subscribe today!

Worship TD © 2015 EH Publishing. All Rights Reserved.