HP to Enter the Tablet Market Again
HP will begin to design a new tablet--the first since it's TouchPad which proved unsuccesful last year.
The company will focus on mobility with a new unit devoted to tablets.
By Chrissy Winske

August 20, 2012

Hewlett-Packard is jumping back into the consumer tablet market according to an internal company memo that was first published by The Verge.

The memo was written by Todd Bradley, head of HP’s Printing and Personal Systems Group. In the memo Bradley said, “Our new Mobility Global Business Unit initially will focus on consumer tablets and will expand to additional segments and categories where we believe we can offer differentiated value to our customers.”

The memo went on to say the new unit would be led by Albert Torres, a former executive vice president at Nokia who most recently oversaw the production of Nokia’s MeeGo products. Torres’ new title will be senior vice president of Mobility and he will report to Bradley.

This move marks HP’s first step back into the tablet market since the unsuccessful launch of its TouchPad tablet last year. Torres is slated to begin on September 3. TD End Icon Final 14 px



Comments
Posted by Andrew.wootten@wootten.co  on  08/28  at  03:58 AM
HP can do it. Business: + HP acquire Blackberry and aggressively pursue existing and undiscovered areas of the business market. This is a true mobile device offering comprising tablets and smart phones and specialist devices. + develop a 'transformer' style device. + A dramatically simplified product line. But please be consistent, give products a proper life story. Think about how Porsche, BMW and AUDI manage their products. Apple understand that really well - if you reinvent everything every 9 months including the product name, look etc then your customers will leave. If you are seen not to love your own product history and legacy, how can you expect your customers to love it's future ? Business Apps + The new business will need to provide significant investment to get an application market place up and running. It can be done - training, freely available app creation software, HP authored business apps to kick things off. With a clear plan, resources and direction this is all very possible. Consumer apps + HP develop a content partnership with Sony and the leading 4/ 5 android and iOS developers. They need to study what has been popular over the last 3 years and develop an app pipeline that takes this into account. HP / Blackberry retail centres + The new business needs embassies. Like the Apple Store, but sexier. OS + This is where they need to be brave. They have to bring their own operating system to market. The best that Palm, HP and Blackberry can muster. They must remember to make it easy to use and easy to program. Support their developers, reward them, make them part of the family. Conclusion + I think HP (with blackberry in the stable ) can do it. But they need to be bold and make the world understand that they love what they do from the bottom to the top of their business and bring out products and solutions that will make the customer love them again.
Posted by Adnan Anwar  on  08/29  at  08:46 PM
HP should buy Blackberry if possible, BB OS 10 would be great becasue HP does have to start from scratch. Otherwise I recommend HP should launch both products Windows and Android. No matter what people are babbling about Android in touble, the truth is Android is not going anywhere, at all in my opinion.
Posted by @sthorderson  on  09/06  at  08:40 AM
Oh yeah, buy RIM (or BlackBerry OS) so you can kill it off like you did webOS. What a terrible idea...
Posted by Adnan Anwar  on  09/06  at  05:54 PM
@sthorderson, What do you have mind? That is you have a great idea as you claim or you just here to pick on people. What do you suggest, reincarnate the WebOS from its grave. btw I am not a BB fan but BB has loyalty among business or corporate world. HP brand is popular among businesses if not the only option for hardware source.
Posted by mark grantham  on  09/06  at  11:12 PM
Good luck HP. I was one of the unlucky owners of the touchpad and can say it was with out a doubt the worst piece of electronics I've ever owned.
Posted by Arvin Ewing  on  09/08  at  07:47 AM
If HP can drop their vast flavor of the day production model, churning out redundant versions of notebooks and printers and focus on a core offering of each category, a profitable tablet could be possible. Otherwise, the current top-heavy management will continue to drive the once-mighty tech giant into the ground...
Posted by Mike Lang  on  09/12  at  10:50 AM
Windows 8: A Game Changer of EPIC proportions! It began with the forging of the Great Operating Systems. Three were given to Apple, immortal, wisest, and fairest of all companies. Seven to the Google lords, great innovators and craftsmen of the online search halls. And nine, nine Operating Systems were gifted to the company of Microsoft, who above all else, desires power. For within these Operating Systems was bound the strength and will to govern each idiom. But they were all of them deceived, for another Operating System was made. In the land of Microsoft, in the fires of Silicon Valley, The Dark Lord Gates forged in secret a Master Operating System, to control all others. And into this Windows 8, he poured his cruelty, his malice and his will to dominate all competition. “One Windows to rule them all.” One by one, the competing companies of the World fell to the power of Windows 8. But there were some who resisted. A last alliance of Apple and Google marched against the armies of Microsoft and on the slopes of Silicon Valley, they fought for the freedom of Free Enterprise. Victory was near...but the power of the Windows 8 could not be undone One Windows to rule them all. One Windows to find them. One Windows to bring them all and in the Darkness bind them.
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