Many organizations suffer from social networking anxiety. At least, that’s the takeaway from the 1st Annual Social Media Risk Index for Small to Medium Sized Businesses, a new survey report from Panda Security, a provider of cloud security with U.S. headquarters in Orlando, Fla.
The survey of 315 businesses found that 75 percent of respondents harbor serious concerns about the threats posed by social networking sites, with 35 percent reporting a social network-related malware infection that resulted in financial loss.
Although only 25 percent of the companies surveyed block employees outright from accessing social media sites, 57 percent have social media governance policies in place. And the majority of companies in that group (81 percent) police employee use of social media to enforce those policies. Lenny Zeltser believes many of these approaches are antiquated.
Zeltser is one of the channel’s most well-versed security pundits. In addition to leading the security consulting team at IT infrastructure services provider Savvis Inc., based in Town & Country, Mo., he is also a regular on the conference circuit and an avid blogger (blog.zeltser.com). “The notion of cutting out social media is akin to telling people not to use the Web,” he says. Instead of encouraging organizations to sterilize their employees’ Internet usage, Zeltser is a proponent of more practical approaches to mitigating risk. Here are five that channel pros can employ:
Using common sense and a methodical approach will enable your clients to be less controlling of their employees and more agile in combating attacks.
Geoffrey Oldmixon is a Springfield, Mass.-based freelance writer and editor.