More Projectors in the Worship Market
New PMA numbers say that standard and pico projector use is on the rise.
By Maxine Giza

According to Pacific Media Associates (PMA), the worldwide front projector market grew 16 percent to 2.4 million units in Q2 2011 compared to the same quarter in 2010.

PMA divides the front projector industry into three brightness ranges, each associated with its own set of buyer types and applications: New Era (under 500 lumens), Mainstream (500 to 4999 lumens), and High-End (5000 or more lumens).

The New Era range showed unprecedented Y/Y growth with a 195 percent uptick in unit sales vs. Q2 2010. In the Mainstream range, unit sales dropped by 4 percent in Q2 2011 compared to Q2 2010. Sales of high-end models rose 26 percent in the second quarter.

The education market remained strong in Q2, while the corporate market was still sluggish due to the world economic situation.

“The year/year slowdown in the mainstream market was seen mainly in developed markets, many of which saw buoyant sales during last year’s second quarter because of the industry’s post-recession inventory correction, sporting events like Euro Football, and strong education technology spending from the US stimulus,” says Michael Abramson, vice president of projector research at Pacific Media Associates. “Despite the weak comparisons, ultra-short-throw projectors, including the emerging interactive models, continued to outperform the overall market, even in developed countries.”

Sales of Pico Projectors Triple

Sales of pico projectors reached 830,000 during the first half of 2011, more than triple the 270,000 during the same time period in 2010. The statistics include all battery-powered or battery-powerable pico projector models, whether companion (standalone) models or optical engine models embedded in other devices.

“Last year’s survey provided a wealth of actionable findings about the emerging pico projector market, that are available nowhere else”, says PMA president Dr. William Coggshall. “For example, in 2010 the survey respondents expected a dramatic improvement in average brightness of companion pico projectors, to nearly 35 lumens by 2012 and over 47 lumens by 2014. They also expected considerable improvements in resolution, with 80 percent of companion pico projectors having WVGA or better by 2014, including 32 percent offering 720p or 1080p.

“As time passes, manufacturers of pico projectors have increasingly realized that the professional market is willing to pay relatively high prices for professional-grade models, but in the 2010 survey these manufacturers still forecast that 58 percent of units sold in 2012 and 71 percent of units sold in 2014 will be to individual consumers,” says Coggshall. “Presentations are expected to account for 23 percent of application volume in 2014, second only to live TV/video at 25 percent.”


About the author
Maxine is an assistant web editor for commercialintegrator.com. She graduated from Emerson College with a M.A. in journalism and Endicott College with a B.S. in communications. She joined EH Publishing in 2011.


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