Win the Battle for Energy Efficiency for Your Corporation
Energy Efficiency B a m s h a d
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In this era of escalating energy costs, every penny conserved through the avoidance of needless spending or consumption grows increasingly valuable.
Going green is within everyone’s reach and getting easier to put into action.
By Joel Shore

The frog was right: It’s not easy being green.

In this era of escalating energy costs, every penny conserved through the avoidance of needless spending or consumption grows increasingly valuable. Alas, getting there means passing through a gauntlet of technological options, sticker shock, IT resistance, and cultural disinclination. Ironically, it’s often not the wallet driving the push toward green, but the dirty little secret no one likes to acknowledge — that the public relations benefit of touting one’s energy efficiency efforts can easily outweigh the actual savings accrued. Fortunately, that’s changing.

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“This is no longer just about shutting off lights or turning down the air conditioning, it’s about the very kind of lights being installed and what kind of intelligence is being used to determine when a space is in use or when it should be shut down completely,” says Jay Rogina, principal at Spinitar, an A/V and communications integrator based in La Mirada, Calif. “Organizations are quick to get excited about going green and saving money, but they don’t understand that they’ve got to spend a lot up front to get the return on investment over several years.”

Lighting, where an incandescent bulb costs just a few dollars compared with a commercial-grade LED replacement lamp that can exceed $90, is a prime example, Rogina says. “The up-front cost of LED lighting adds up quickly when you are retrofitting hundreds or thousands of fixtures. We need pricing to fall more in line.” Not to mention that facilities managers and CFOs expect to see ROI achieved within their lifetimes.

Efficiencies can be attained through building anew, retrofitting the existing infrastructure or playing smarter with the cards already dealt. Opinions and solutions are equally varied.

As energy codes and guidelines grow increasingly restrictive, designers no longer have the luxury of turning to yesteryear’s design philosophies. “You cannot simply dim the lights or alter



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